For example, to create a custom audience from your website traffic we add a Facebook Tracking Pixel to every page of your website so that we can target the specific people visiting your website when they use Facebook and Instagram, and serve them a 'Reminder ad".

A lookalike audience uses an existing Custom Audience or its source audience. To create a lookalike audience, Facebook leverages information such as demographics, interests and behaviors from your source audience to find new people who share similar qualities. When you use a lookalike audience, your ad is delivered to that audience of people who are similar to (or "look like") your existing customers.

Finally, we can also help you to create and market to a 'lookalike' audience, which is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.

We also offer a more targeted boosting plans which can be run in parallel with Universal Boosting™, including Hashtag boosting and Custom Audience boosting. With hashtag boosting only items tagged with a designated hashtag would receive daily boosting dollars.

Our most advanced targeting plans relate to Custom Audiences. A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook and show your ads and boosted posts to them. You can use sources like customer lists, website traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business, and then show them a 'Reminder Ad" which is called 'Remarketing". This is a very targeted and very powerful advertising method.

Universal Boosting™ is a proprietary advertising purchasing algorithm for Facebook and Instagram to maximize the reach or other ROI metrics. With Universal Boosting™, you set a monthly ad budget which is automatically distributed daily and applied to every post made to the jeweler’s Facebook or Instagram pages for maximum 'reach'. And you get to control all the advertising demographics including radius from the store, zip codes, gender, etc. to boost the posts to a much wider and more targeted audience.

With Universal Boosting, you get one monthly charge from Chasin Digital, instead of having a messy credit card statement with dozens of small ad charges from FB and IG.